So, what exactly is Squidoo? In basic terms, Squidoo is a site that houses content published by the public user base. Each page created on the Squidoo website is called a lens, and you can publish a variety of unique content on your lens. Squidoo will then publish your page, and it will be visible to all the internet users. Finally, your page is given a score based on the content. Now, you might be wondering, what exactly is the benefit by publishing unique content on this site. The biggest advantage is that you can add a link to your website when publishing your lens. Squidoo pages are known to get indexed quite rapidly, and this helps when it comes to traffic. Not all the traffic comes from search engines, but also the site’s search feature. However, if you accompany accurate and quality keywords within your page, you should be able to direct some search engine traffic to your pages. When it comes to search engines, it is not only Google, but others such as Bing, Yahoo, MSN, Altavista and more. The best thing would be for you to do some keyword analysis within your niche to pickup on some quality keywords that receive a decent amount of search volume.
Traffic is the largest aspect in any type of webpage online. Let’s focus a bit more on how to obtain specific keywords for your niche. First, understand your niche and know your target keywords. There are several keyword research tools that are available on the internet. A popular one is the Google Keyword Tool, which is accompanied by the Adwords system. Your goal is to pick out keywords that have a high search volume and a low competition rate. In this case, you will have a much better chance to start ranking in the top results. A good searching technique is writing the keyword in search engines within two apostrophes. In some cases, you might receive other results from Squidoo, and this is good thing. Why? Well, if one page from Squidoo shows up, then there is no reason as to why your page shouldn’t show up.
Now, let’s take a look at the marketing aspect of Squidoo. Affiliate marketers use Squidoo as a nice marketing tool. These affiliates create Squidoo pages on the same niche as the products they promote, and the link to their sales pages. If you are promoting a weight loss product, your Squidoo lens would be on the topic of weight loss. People who visit your weight loss page are only interested in one thing, and that is weight loss! With this in mind, you link to the sales page and you hope to get a sale. In many cases, if you have quality content on your webpage, you will have a higher chance of converting that visitor into a potential client. Squidoo pages also earn revenue from the Google Adsense system, which is split at a rate of fifty percent. So, there you have it, the basics of Squidoo marketing.
