Squidoo is an excellent site which can help you make some money with your affiliate schemes. There are several important factors you should take into account when creating your own Squidoo lens, if you do not want to make a mistake in terms of marketing. Creating a Squidoo lens could be as easy as adding unique content and hitting the publish button, but it will not be using Squidoo at its full potential. You are simply not using all the resources that are available to you. As an internet marketer you should learn to avoid the following mistakes when using Squidoo to market your products.
- Squidoo is all about traffic. You need to have some traffic, and the best type out there is search engine traffic. Google and other search engines just love Squidoo due to its vast amount of unique content, and incoming links. When you publish a page on Squidoo, it is indexed in Google within minutes if not, hours. The first step you take in creating a lens is the creation of the URL. Your link will in the form; squidoo.com/your_website_name. It is extremely important to have your target keywords in the URL. It will really help you, and it has been proven.
- Do your research, more specifically keyword research. Ranking is all about keywords. Carefully pick out quality target keywords. These keywords should be in your content, in titles and headers. Just because keywords are really important, do not become vulnerable to keyword stuffing. Your page will be considered spam, and you will have a low Squidoo score. Each page is given a score based on the quality of the page and its content. Squidoo will sometimes not allow you to publish your page if it seems like spam, or if it is duplicate content.
- Squidoo is nofollow and remember that throughout your whole lens creation process. Some people tend to spam the content with links. Adding one link to your sales page should be fine. You do not want your page to look like an advertisement page. Your visitors are only at your Squidoo page because they are interested in information, not your product. Adding a banner image is not recommended for marketing your products on Squidoo. Squidoo is compatible with HTML codes, and you can use it to place a link in other modules of Squidoo, such as the Bio, Poll and Amazon sections.
- Squidoo can be recognizes as a social network. You have to engage with the other users, and participate with other lens creators. You can also create your own group, and get people to join your group. This is an excellent way to build a targeted niche group. This group can then serve as your user base, to whom you can send new product arrivals and the latest news concerning your niche.
These are the basic mistakes tons of new affiliate marketers make, when they start using Squidoo. So, make sure you do not fall into these mistakes.
Best of Luck with your marketing career!