Squidoo can be a powerful tool when it comes to marketing your products. The only downfall is that, you should be able to use Squidoo correctly. If you do not what Squidoo is exactly used for, then there is no way you make use of Squidoo’s potential. On a daily basis, there are tons of new affiliate marketers joining networks and making the whole business a tad more competitive. Due to this, affiliates strive to market their products using various new methods. Squidoo marketing is a new tool that just recently came up to its full potential. With such fierce competition, it is very important to target your audience carefully in order to generate quality leads. Now, Squidoo is only of many ways to market your products. Squidoo is considered a web 2.0 property, and there are several others that fall under this category. However, Squidoo has a unique approach and it has proven to work for many marketers.
Squidoo offers its users to create pages, which are known as lenses. Each lens can be about a specific topic, and all the content added must be unique, or else they will not keep your page published. Search engines like, Google; give value to Squidoo and its sub pages. If you create a lens on Squidoo, it will get indexed in Google within a matter of hours or even minutes. This is very good because you want to be able to get your Squidoo pages to rank well, so that people can find them. In order to better rank your Squidoo pages, you need to select quality keywords, and place them within your lens and its tags. Quality keywords usually mean keywords that have a low competition and a high search volume. In the past five years since Squidoo was released, it has grown at a tremendous rate and it has gained a Google PR of 8. Even though its entire links are nofollow, it still is regarded as a link to many search engines.
The key in using Squidoo is to have valuable information on your page, and place a link to your sales page. When people come to your Squidoo page, they are not there to buy your product; they are only looking for information. You are a simply a guide for them, and your information should be real and valuable. Once there is a sense of trust between you and the potential client, they might have a go at the products you are suggesting. Never turn a Squidoo page into a sales page, that is not the concept and that is definitely not the right way to market your products. Keep everything generic as possible, and try to focus on ranking your page well on the search engines. A page that ranks well in the search engines is known to make more than other sites that rank lower, providing it is resourceful.
