In essence, Squidoo is a miniature search engine which is home to tons of information on various topics. There is a reason behind why the Squidoo team only wants unique content displayed on their pages. Squidoo does have a large user base, but it does not mean you will make a sale by putting up sales pages on each lens you create. When searching for some specific keywords on Google, you sometimes will be directed to a Squidoo page. User’s who search Google, are clearly searching for information. They have no intention buying anything. That is not the impression you want to give them when the first visit your Squidoo page. The term “web 2.0 properties” is given to a set of sites which house information that is valuable to the public. Squidoo is part of this network per say. Squidoo should only be a reference or guide on a specific topic which lets them know what they need.

If your lens is a valuable source of information, you can be assured that you will have visitors coming back. Another aspect which brings in good traffic is the correct use of keywords. Do your research and select quality keywords, and get your Squidoo page ranking well for that particular keyword. There are tons of keyword tools available on the internet, so you can surely get a hold of one copy. Your aim is to find a keyword that has a high search volume and a low competition in search engines. Your Squidoo lens should be linking to your product page. It is much better to add a text link rather than an image linking to your page. Keep the linking to a minimum as well. Only one link to your sales page should be fine. This is the whole idea behind honest affiliate marketing. You have to be able to setup a guide or resource which people will follow. Once they get a hold of resource, they will automatically fall in. If you present a sales page when they search for weight loss exercises, there is no way they can establish a trust between you and them. In order for them to buy your products, they should be able to trust you. The only way that will happen is, if you provide them with quality information. Never try to trick your potential clients because it will hurt your business in the end. Follow through with an honest plan, and you will succeed!

Traffic is the largest aspect in any type of webpage online. Let’s focus a bit more on how to obtain specific keywords for your niche. First, understand your niche and know your target keywords. There are several keyword research tools that are available on the internet. A popular one is the Google Keyword Tool, which is accompanied by the Adwords system. Your goal is to pick out keywords that have a high search volume and a low competition rate. In this case, you will have a much better chance to start ranking in the top results. A good searching technique is writing the keyword in search engines within two apostrophes. In some cases, you might receive other results from Squidoo, and this is good thing. Why? Well, if one page from Squidoo shows up, then there is no reason as to why your page shouldn’t show up.

Now, let’s take a look at the marketing aspect of Squidoo. Affiliate marketers use Squidoo as a nice marketing tool. These affiliates create Squidoo pages on the same niche as the products they promote, and the link to their sales pages. If you are promoting a weight loss product, your Squidoo lens would be on the topic of weight loss. People who visit your weight loss page are only interested in one thing, and that is weight loss! With this in mind, you link to the sales page and you hope to get a sale. In many cases, if you have quality content on your webpage, you will have a higher chance of converting that visitor into a potential client. Squidoo pages also earn revenue from the Google Adsense system, which is split at a rate of fifty percent. So, there you have it, the basics of Squidoo marketing.

Getting your Squidoo page to rank higher is easier than getting your own website to rank that high. Your Squidoo lens is a tool that will be redirecting traffic to your site. All this is coming in very cost effective. You are not spending any money in creating your Squidoo lens, and yet you are receiving targeted traffic. Your Squidoo page needs to have quality, resourceful content which people will find valuable and helpful. If they find it helpful, they will come back for more, or maybe even bookmark it with a web 2.0 site. All of which will bring your lens some traffic. The keywords you choose to use should have a large number of searches, with a low amount of competition. Do not just make your page full of content. To make it more interactive and modern, add some pictures and videos. You can slide in one or two links to your sales page in your content body. Once you have completed your Squidoo page, it should look like a resourceful page. The best thing to do right after publishing your lens is to ask people what they think of it. Conducting a small survey will provide you with some feedback.

Your next step should be to focus on search engine optimization for your Squidoo page. You have to obtain relevant niche links for your Squidoo page. Getting links from other authority website will help as well. Social bookmarking helps out a lot in terns of traffic. A great way to boost up your rankings is by doing some article marketing. Writing unique articles, with a link back to your Squidoo page will really help. When you are linking back, you should link back with the keyword in your anchor text. The process seems similar to when you create a website, but this is just a tad simpler. If you can get your Squidoo page to rank well, you will be able to easily cash in on those affiliate offers you are promoting. Search engine optimization is the key to quality targeted traffic, and that is all you need. If your Squidoo page is resourceful, you are good to go.

Enjoy!

• Squidoo is all about traffic. You need to have some traffic, and the best type out there is search engine traffic. Google and other search engines just love Squidoo due to its vast amount of unique content, and incoming links. When you publish a page on Squidoo, it is indexed in Google within minutes if not, hours. The first step you take in creating a lens is the creation of the URL. Your link will in the form; squidoo.com/your_website_name. It is extremely important to have your target keywords in the URL. It will really help you, and it has been proven.
• Do your research, more specifically keyword research. Ranking is all about keywords. Carefully pick out quality target keywords. These keywords should be in your content, in titles and headers. Just because keywords are really important, do not become vulnerable to keyword stuffing. Your page will be considered spam, and you will have a low Squidoo score. Each page is given a score based on the quality of the page and its content. Squidoo will sometimes not allow you to publish your page if it seems like spam, or if it is duplicate content.
• Squidoo is nofollow and remember that throughout your whole lens creation process. Some people tend to spam the content with links. Adding one link to your sales page should be fine. You do not want your page to look like an advertisement page. Your visitors are only at your Squidoo page because they are interested in information, not your product. Adding a banner image is not recommended for marketing your products on Squidoo. Squidoo is compatible with HTML codes, and you can use it to place a link in other modules of Squidoo, such as the Bio, Poll and Amazon sections.
• Squidoo can be recognizes as a social network. You have to engage with the other users, and participate with other lens creators. You can also create your own group, and get people to join your group. This is an excellent way to build a targeted niche group. This group can then serve as your user base, to whom you can send new product arrivals and the latest news concerning your niche.

These are the basic mistakes tons of new affiliate marketers make, when they start using Squidoo. So, make sure you do not fall into these mistakes.

Best of Luck with your marketing career!

Squidoo offers its users to create pages, which are known as lenses. Each lens can be about a specific topic, and all the content added must be unique, or else they will not keep your page published. Search engines like, Google; give value to Squidoo and its sub pages. If you create a lens on Squidoo, it will get indexed in Google within a matter of hours or even minutes. This is very good because you want to be able to get your Squidoo pages to rank well, so that people can find them. In order to better rank your Squidoo pages, you need to select quality keywords, and place them within your lens and its tags. Quality keywords usually mean keywords that have a low competition and a high search volume. In the past five years since Squidoo was released, it has grown at a tremendous rate and it has gained a Google PR of 8. Even though its entire links are nofollow, it still is regarded as a link to many search engines.

The key in using Squidoo is to have valuable information on your page, and place a link to your sales page. When people come to your Squidoo page, they are not there to buy your product; they are only looking for information. You are a simply a guide for them, and your information should be real and valuable. Once there is a sense of trust between you and the potential client, they might have a go at the products you are suggesting. Never turn a Squidoo page into a sales page, that is not the concept and that is definitely not the right way to market your products. Keep everything generic as possible, and try to focus on ranking your page well on the search engines. A page that ranks well in the search engines is known to make more than other sites that rank lower, providing it is resourceful.